Unexplained Mysteries: What is everyone looking at?

I’m sure are you’ve found your way around the interwebs during the Stanley Cup playoffs, you’ve noticed the following Versus advertisement on various sites.
Sid the Kid, the Great 8, and the Milleracle appear and wording flashes along the lines of “The best make it in, The greatest make it eternal, Only Versus makes it yours provides your post-season broadcast.” So what the hell is so interesting over there? Is Mario waving Sidney’s updated lease? Is there a jumbo-tron showing pictures of Brian Campbell’s back? Maybe Miller is finally seeing what the playoffs look like for the first time since 2006? Bottom line, we’re stumped.
Leave your thoughts in the comments section, and the winner will our eternal gratitude. And some hot-off-the-presses new stickers!